The Drum
7 months agoMarketing
How TikTok helped Specsavers focus on bookings
TikTok, Specsavers, and MG OMD won the Healthcare and Pharma category at The Drum Awards for Social Media.
Specsavers used TikTok to reverse the decline in eye test appointment bookings and invigorate growth.
The campaign exceeded expectations, with eye test bookings 30% below the target CPA and 5x below the CPA ceiling. [ more ]